The Mat-Su Summer Festival poster is now available.  Click on the image above to download 11″ x 17″ printable version.

To post an announcement on your Facebook or Instagram page, use the smaller image below. 

Vendor Registration Form

Download and return the registration form by email, fax, or US Mail.  Booth location choice is first come/first serve based on the order we receive your registration.

IMPORTANT: In order to fill out this form on your computer, you will need to save it to your computer FIRST, then fill out and save that copy. (If you just fill it out online, your data will not be saved).

Here’s what some of the 2020 Fall Festival vendors had to say:

The State of Alaska is open for business.  At MATSU Events, we believe that health and safety is the collective and individual responsibility of all festival participants, including vendors, staff, volunteers, and visitors.  With the spirit of opening Alaska and allowing business to get back to business, our intent is to provide a responsible, safe, and enjoyable event for all involved.

CLICK HERE to read our full COVID-19 public event statement.


Please note that the Old Glenn Highway will be closed at Mile 4.5 for road construction the weekend of the Summer Festival.

If you are coming from Anchorage, ignore your GPS and DO NOT take the Old Glenn exit!  Follow the Glenn Highway into Palmer, then turn right onto Arctic Avenue.  Watch for the Alaska Raceway Park sign and turn left on Sullivan towards Jim Creek.

Frequently Asked Questions

Last August’s Mat-Su Fall Festival was an impromptu vendor event, created in response to the State Fair cancellation.  Located at Alaska Raceway Park in Butte, the Festival was an astounding success, enjoyed by nearly 10,000 visitors, and many vendors even broke their old sales records.  After overwhelming requests for a repeat, it is happening again this year!  The date has been moved up to June rather than August so as not to interfere with the Alaska State Fair, prompting the name change from “Fall Festival” to “Summer Festival.”

This is a fun opportunity for the public to gather and listen to great music, to buy fun stuff from amazing vendors, to dine from Alaska’s best gourmet food trucks, to kick back and enjoy the beer garden, to ride the awesome carnival rides, and to camp onsite, making it a fun-filled, family-friendly weekend!

The Mat-Su Summer Festival will be held on the weekend of June 25th, 26th, and 27th (Friday-Sunday) at Alaska Raceway Park in Palmer.

Regular 10’ x 10’ vendor spaces are $200, and 10’ x 20’ spaces are $300.

Food vendor spaces are $300.

Larger display areas are available as well.  Please contact us with you W x L requirements to discuss.

Space locations may be selected on a first-come/first-serve basis.  Registration forms and the vendor map are available from the links on this page.  Locations could change if we find it necessary to rearrange the layout, but we make every effort to honor your location request.

You are renting the space only –booths with poles and drapes, and covered shelters are not included.  If you need shelter, you are responsible for your own canopy, tent or trailer, which must fit within the space rented. 

Electricity is NOT available at this venue. 

As you plan your booth or shelter, keep in mind that the venue is outdoors in Butte, and that wind and rain could happen.  The vendor area is located on the grass infield of the racetrack oval, however simple tent stakes may not be sufficient to secure you booth in the event of wind.  We recommend heavy anchor tiedowns such as concrete blocks to secure all four corners of your booth.  Plan accordingly!

Some small businesses may wish to share their space with another small business.  All space sharing must be approved by management.

Everyone is working under a tight budget right now, and we understand that.  You may reserve a booth with as little as a $50.00 deposit and a valid credit card.  The remaining balance will be automatically charged to your card 30 days prior to the festival.

Plans sometimes change.  You may cancel anytime up to two weeks prior to the start of the festival, and your booth fee will be refunded less a $50.00 cancellation fee.  Any cancellations less than two weeks prior to the show are non-refundable. 

We live in interesting times, and we certainly hope that we are not hit with a surprise closing as happened to so many other large events in 2020.  If the show is cancelled for reasons beyond our control, all rental fees and deposits will be promptly returned.

As show organizers, we make every effort to ensure that the show is a safe event for all involved.  This is a large, open-air venue, with wide-open space for everyone to follow safe social distancing guidelines.  Hand sanitizing stations will be available throughout the park.  Face coverings are recommend, and will be available free of charge for anyone wanting one.  We request that anyone with recent symptoms of, or exposure to, COVID-19, or with other health concerns should not attend the festival.

CLICK HERE to read our full statement on COVID-19 and public gatherings.

While MATSU Events manages the Mat-Su Outdoorsman Show normally held in March, this is not an “outdoorsman” show event.  We encourage most any type of business to participate!

Yes.  We expect to have well-behaved pets and well-behaved pet owners at the festival.

Alaska is a pot-friendly state, however our policy is for this show to be family-friendly and drug-free. This includes marijuana and/or associated products or paraphernalia.  CBD products only are fine.

Yes!  We are happy to announce that a fantastic lineup of local musical talent will be performing live onstage throughout the festival!

Yes!  A-1 Midway will be there with a large variety of carnival rides for kids of all ages!

Yes!  RV and tent camping areas are available at no additional charge for exhibitors, and for the public at $25.00/night.  RV hookups are NOT available.  

Festival admission is an affordable $7.00 per person, and children under 8 are free.  Three-day weekend passes are available for $15.00, and camping is $25.00/night.

All vendors are required to be in compliance with state and local business regulations.  Food vendors must have valid food handler’s permit and DEC permit if applicable.

As an Alaskan business, you should already have your State of Alaska business license.  You will also need to be in compliance with Matanuska-Susitna Borough licensing (information is available at  Alaska Raceway Park is outside of municipal boundaries, so you are NOT required to have a Palmer business license or to collect sales tax.


It is generally recommended that all businesses carry business liability insurance.  Those vendors that interact with the public beyond simple retail sales (i.e. food vendors, and ride operators) are required to provide a certificate of insurance with MATSU Events LLC additionally insured as certificate holder.  As stated in the terms of the space rental agreement, neither MATSU Events LLC, the Mat-Su Summer Festival, the Sponsors, Alaska Raceway Park, nor any member of the above, shall be responsible for any injury, loss, or damage that may occur to the Exhibitor, an Exhibitor’s employee, or the property thereof, from any cause whatsoever.

The vendor area within the raceway oval will be closed after hours.  We will have a security staff during show hours, and there will be security patrolling the grounds after hours.  That being said, MATSU Events is not liable for your property or inventory, and we recommend that you take appropriate precautions to secure your property and provide your own business insurance. 

You are welcomed and encouraged to have drawings or give away items at your space.  Raffles fall under State gaming regulations and are allowed as long as you have the appropriate State gaming permit.

Of course!  Our job is to bring in the largest crowd possible to safely visit your booth or space to buy your products or services.  We will be running targeted social media promotions throughout Southcentral Alaska in the months and weeks leading up to the festival.  During the month prior to the festival, we will be bombarding the local radio airways with advertising.  We will also be placing posters in windows and on bulletin boards all over Mat-Su and Anchorage.  

Yes!  We have had great success using social media to help promote public events.  Be sure to include your Facebook and Instagram business names on the registration form, and we will do our best to tag and boost your businesses in our social media promotions.  Likewise, the festival’s popularity experiences exponential organic growth when you mention it and tag us in your own social media posts.

Yes!  We would like to partner with a few local corporate sponsors to help us defray some of the marketing and promotion expenses.  Sponsors will be prominently listed on or website, included in our social media loops, and will be mentioned in all radio and print advertising.  Call us for details!

Do you want to help?  We’re looking for volunteers who wish to play a part in helping make this a great event.  We’re also looking for staff to help during the weekend of the event.  We have found that social media is the best medium these days to inform the public of events such as this, as almost everyone is on Facebook or Instagram.  As a group effort, everyone can help get the word out by sharing, posting, and tagging through your personal accounts and business pages!

We will keep this page updated as the details come together.  In the meantime, if you have more questions, please feel free to contact MATSU Events anytime at 947-9900 or via email at!